the creative laboratory

Meet Afra, our CEO. Thanks to his background in architectural design from the prestigious University of Tokyo, he possesses exceptional attention to detail and an exquisite sense of art and design. To top that off, he is also trilingual, fluent in English, Japanese, and Indonesian.

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Apart from that, he also is the CEO of three different companies ranging from tourism, consulting, and media production, bringing his wealth of knowledge and expertise to HISUILABO. Working alongside his team at HISUILABO, our clients can expect dedicated support and innovative solutions, ensuring a seamless journey from concept to completion.

Meet Juni Wise, our Chief Creative Officer. With a background in visual communication design and over 13 years of experience in branding, graphic design, and visual storytelling, Juni oversees the creative direction across the company, combining strategic thinking with a strong creative sensibility.

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At HISUILABO, she leads the overall creative vision, working closely with teams to ensure ideas are translated into clear, meaningful visual outcomes. Her role focuses on shaping direction, maintaining creative quality, and guiding work that connects thoughtfully with audiences.

Meet Sesilia, our business development lead. With a background in architecture and experience across multiple industries, she supports the growth of our business by identifying opportunities, building relationships, and coordinating initiatives that align with our long-term direction.

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Working closely with internal teams and external partners, Sesilia helps connect ideas with execution, ensuring collaborations run smoothly and sustainably. Her thoughtful approach and cross-disciplinary perspective make her a valuable contributor to both strategic discussions and day-to-day development efforts.

Meet Ridho Pratama, our senior project manager and account manager. With over four years of experience as a UI and graphic designer, he brings a strong creative foundation to his role.

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Building on this background, Ridho supports project delivery and client communication across accounts, helping manage timelines, budgets, and expectations. Known for his clear and thoughtful communication style, he helps align teams and clients so projects move forward smoothly and in line with agreed goals. He brings a calm, structured approach to collaboration and serves as a reliable point of contact for teams and clients.

Meet Natasha Melissa, our project manager. With over six years of experience in content production, including video and photography, Natasha plays a key role in managing our creative projects and production workflows.

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She works closely with the production and creative teams to keep projects on track and within budget, while supporting clear and efficient communication with clients. Her hands-on understanding of production processes helps ensure shoots, edits, and deliveries run smoothly from start to finish.

Meet Naomi, our senior project manager. With over six years of experience in content production, Naomi brings a strong creative foundation to her role, with a particular focus on 3D and digital content.

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She also has a background in voice acting, which gives her a strong sensitivity to storytelling, timing, and performance. Multitalented and deeply passionate about her work, Naomi supports projects with a creative perspective while keeping production processes organized, collaborative, and on track.

Meet Giang Nguyen, our senior UI/UX designer. With over four years of experience, Giang works across a wide range of projects for both national and international clients, focusing on UI design for web and mobile applications.

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She is known for her fast and reliable working style, combined with a strong attention to detail. By collaborating closely with project and development teams, Giang delivers clear, well-structured interfaces that balance visual quality with usability and consistency.

Meet Salma, our social media specialist. She supports our social media work by coordinating content and assisting with day-to-day execution across client accounts, while maintaining a friendly and collaborative working style.

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Working closely with the team, Salma helps keep communication clear and workflows running smoothly. She is approachable, considerate, and open to different perspectives, making her easy to work with for both clients and teammates.

Meet Genny, our photographer and videographer. With over 11 years of experience, Genny brings a deep understanding of visual storytelling across a wide range of projects, from commercial shoots to creative content production.

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He works closely with the creative and production teams to capture visuals that are clear, intentional, and aligned with each project’s direction. His experience, consistency, and calm presence on set help ensure production runs smoothly and delivers strong visual outcomes.

Meet Kelly Angeline, our legal and finance specialist. Kelly supports the company by handling legal and financial matters, helping ensure processes remain compliant, organized, and well managed.

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She works closely with internal teams to support contracts, documentation, and financial coordination, keeping operations running smoothly and responsibly. Through careful budgeting, she helps maximize value without compromising on quality, contributing to more cost-conscious outcomes across projects.